AI-Powered Magic: TikTok Unveils A New Tool For Effortless Video Creation

The new tool called “Script Generator” can help users generate video concepts based on their prompts.
(credit: Solen Feyissa on Unsplash)

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It’s not easy trying to come up with new videos every day, so if you need some help, TikTok’s newest AI tool has you covered.

Malay Mail reports that TikTok has introduced a groundbreaking feature in its Creative Center that makes the process of creating videos on the popular social media platform easier than ever. The Chinese social network has unveiled an AI-driven personal assistant, known as the “Script Generator,” designed to assist select users in video creation.

The Script Generator offers users conceptual ideas for video production, streamlining the creative process. Users simply input their company name, product name, product description, and desired hashtags. Additionally, they can choose between two video formats: a short one ranging from 15 to 30 seconds or a longer one from 31 to 60 seconds.

(credit: Michael Fee, Global Product Marketing Manager at TikTok)

Once the details are entered, the tool takes charge of generating a comprehensive video script, encompassing a tagline, scenes, a call to action, as well as providing suggestions for sound and visual elements to incorporate.

It’s important to note that only users with a TikTok for Business account have access to this tool. While the feature enables creators to produce TikTok content more efficiently, users should exercise caution when presenting their ideas since the platform emphasises that they bear full responsibility for any published content.

TikTok is not alone in capitalising on the potential of artificial intelligence. Other social networks such as Snapchat, Instagram, Facebook, and LinkedIn are also delving into AI-driven solutions. These platforms are actively developing tools and functionalities aimed at facilitating content creation, making the process faster and more user-friendly while encouraging users to remain engaged on their respective platforms.

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