WhatsApp launched Channels back in June 2023, but it wasn’t available here then. Today, they are finally releasing this new feature to users in Malaysia.
The new feature called “Channels,” available in a separate tab labelled “Updates.” This tab will contain Status updates and channels that users choose to follow, distinct from their personal chats with family, friends, and communities.
Channels serve as a one-way broadcasting tool for admins to share various content like text, photos, videos, stickers, and polls. To facilitate channel selection, WhatsApp is developing a searchable directory encompassing interests such as hobbies, sports teams, and updates from local authorities.
Accessing a channel can be achieved through invite links shared in chats, emails, or online posts. For privacy, phone numbers and profile photos of channel admins will remain concealed from followers. Similarly, following a channel will not expose the follower’s phone number to the admin or other followers. The decision to follow a channel is entirely personal and confidential.
Regarding data retention, WhatsApp will store channel history on their servers for a maximum of 30 days. They will also implement features to enable updates to disappear even faster from followers’ devices. Additionally, channel admins will have the option to block screenshots and message forwards from their channel.
Furthermore, admins will have control over who can follow their channel and whether it should be discoverable in the directory. As the primary purpose of Channels is to reach a broad audience, they are not end-to-end encrypted by default. Nevertheless, WhatsApp acknowledges scenarios where limited-audience end-to-end encrypted channels may be applicable, such as for non-profit organizations or health-related initiatives, and they are exploring this possibility for the future.
WhatsApp said they have worked with several Malaysia-based partners by giving them early access to Channels, including Mental Illness Awareness & Support Association (MIASA), Malaysia Digital Economy Corporation (MDEC) and the Badminton World Federation (BWF).
Anita Abu Bakar, President and Founder of MIASA shares:
WhatsApp Channels will help us achieve better reach in a world flooded with information. We can educate the public about mental health and keep followers updated on awareness and advocacy activities, while simultaneously bringing people together to support those who are struggling.
It will also help to not overwhelm our existing communications on WhatsApp, which we often use to coordinate between volunteers, members and staff. The chronological thread means that audiences will not miss our updates at any point.
