Canon Inc. announced today that it has maintained the No. 1 share of the global market for 19 consecutive years – from 2003 to 2021 – for interchangeable-lens digital cameras (digital SLR and mirrorless cameras).
So how did they get here?
The company entered the digital SLR market when it introduced the EOS Kiss Digital (also known as EOS Digital Rebel or EOS 300D in other regions) in September 2003.
It was competitively priced and featured a compact, lightweight design.
Since then Canon has continued to launch a range of products such as the EOS-1D series and the EOS 5D series which features digital SLR video recording.
In October 2018, Canon launched the EOS R System, its bid in the professional mirrorless camera market, and it was paired with the new RF lenses.
The EOS R5, the first camera to feature 8K video recording, was released in July 2020.
In November 2021, Canon released the EOS R3 full-frame mirrorless camera alongside eight new RF lenses.
We have yet to hear any major announcements from Canon this year, but it is safe to assume that there will be more EOS series of cameras and RF/EF series of lenses to come.
