TikTok Shop is unveiling the potential of the shoppertainment platform this Ramadan by kicking things off with the Get Ramadan Raya Ready With Me #GRRRWM 2024 summit held recently in Kuala Lumpur.
TikTok Shop has proven to be an effective platform to inspire and influence the community during important festive seasons like Ramadan and Raya. To date, the hashtag #Ramadan itself has 74.3 billion views, with related hashtags such as #BajuRaya accumulating 1.2 billion views, and a further 1.8 billion views for #HariRaya.
Recognizing this potential, TikTok Shop organized the #GRRRWM 2024 Summit to empower sellers, brands, and creators looking to leverage the platform for Ramadan and Raya. The event saw over 800 attendees attend a full day of launches, workshops, and sharing sessions. An additional 13,600 joined the event’s livestream on TikTok, @sellwithtiktokshop_my, further highlighting the widespread impact and engagement fostered by the platform.
“TikTok Shop empowers both buyers and sellers during Raya and Ramadan by providing a seamless shopping experience that enables them to prepare for the season. We are honored to be part of this unique Malaysian tradition and we want to give our Malaysian community opportunities to come together, learn from each other, and create avenues for partnerships, innovative ideas, and exciting new launches,” shares Nur Azre Abdul Aziz, Partnerships Lead, TikTok Shop Malaysia.
Offline Sharing for Online Development
To encourage further participation and onboarding amongst sellers, TikTok Shop will be launching two Ramadan campaigns for sellers to capture the audience’s attention throughout the season. This includes the #TikTokShopBazarRamadan 2024 campaign, as well as the #TikTokShopBazarRaya 2024 campaign. Both will take place in-app, with several offline bonuses.
Sellers who participate in the campaigns will receive platform vouchers that include rebates and free shipping vouchers to help convert viewers into buyers. Local brands, via the #JomLokal campaign, will also receive additional support. Outside of the app, the campaign will be amplified by physical advertisements, mobile truck advertising as well as special sampul raya that will be distributed.
Creators such as @tulippetals and @almiyaz.my delved into the details of learning and mastering the TikTok Shop platform, sharing their specific experiences, challenges, and strategies that have proven successful. Their narratives highlighted how TikTok Shop has become a pivotal tool for them, particularly in maximizing opportunities during festive seasons and various campaigns.
At the summit, sellers and creators were provided the chance to sharpen their skills and learn from each other during workshop sessions held by TikTok Shop and top creators. This included techniques for crafting engaging content and driving conversion, as well as how to prepare for extended LIVE stream sessions, and tips on best timings to interact with their intended audiences.
Furthermore, TikTok Shop is committed to also driving the growth of rural microentrepreneurs, following the launch of #JOMLokal last year through a partnership with Yayasan Wilayah Persekutuan(YWP). Currently, TikTok Shop is partnering with the Malaysian Digital Economy Corporation (MDEC) to carry out a rural LIVE streaming competition among sellers under MDEC, as well as running several projects with Perbadanan Usahawan Nasional Berhad (PUNB), Malaysian Communications and Multimedia Commission (MCMC) and the state governments of Sabah and Sarawak.
In the lead-up to Raya, TikTok Shop is working with Majlis Amanah Rakyat (MARA) to encourage sellers in six states to carry out LIVE shopping streams. A LIVE stream carnival is also in the works to support offline retailers in growing their sales channels. TikTok Shop is also partnering with the Ministry of Domestic Trade to further equip rural and local brands with the know-how to go further.