Coming off from the success of the first two events, Lotus’s eLEGASI powered by ROG heads into its season 1 finale on June 24 – 25 at Lotus’s Desa Tebrau, Johor with a new partner, DASHING, a leading men’s toiletries brand in Malaysia.
This is Lotus’s Stores (Malaysia) Sdn Bhd’s first collaboration with gaming giants like the Republic of Gamers (ROG) to boost and support the esports industry and PUBG MOBILE gaming community through hosting a series of on-ground tournaments at its stores across the country. The first was held on 25 – 26 February at Lotus’s Selayang, Kuala Lumpur followed by 11 – 12 March at Lotus’s Tanjung Pinang, Penang. Both events garnered a combined footfall of 2000, and over 200,000 watching the event online.
Head of Mall Operations of Lotus’s Malaysia, Noreen Effendi elaborates, “After an overwhelming response for the past two tournaments, we are thrilled to bring to all PUBG fans the next tournament at Lotus’s Desa Tebrau. It’s a true reflection of Lotus’s Malaysia being the heart of the community. We’re proud to play a part in the lives of gamers across the country and to those who see developing esports as their professional career”.
“We see the first two Lotus’s eLEGASI powered by ROG tournaments as major successes in our efforts to support the esports scene in Malaysia across all levels. This is also why we are more than happy to be a part of this final stop in Johor, as we believe that it is the perfect platform for us to reach out to the mobile gaming community and showcase our innovative ROG Phones as the ultimate mobile gaming device. Stay tuned to able to experience ROG Phone 6 and 7 in this stop!” says Marcia Sung, Malaysia & Indonesia Country Product Manager for Smartphone Business Unit from ROG.
“We are incredibly excited to have our inaugural on-ground esports event, which gives us a wonderful opportunity to connect with the enthusiastic gaming community and demonstrate our unwavering dedication to esports. DASHING being the brand for Gen Z, we firmly believe in the unifying potential of gaming, as it brings people together and fosters unforgettable experiences. This collaboration serves as a platform for us to directly engage with gamers, comprehend their requirements, and provide products that enrich their gaming journey. Anticipating a vibrant and thrilling ambiance, intense competition, and the creation of a significant milestone in the world of esports, we eagerly await this historic moment that we will share together.” – Devarshi Dalmia, Marketing Manager of DASHING.
PUBG MOBILE fans can still register to participate via https://lotuss-elegasi.com and battle it out to stand a chance in winning cash prizes and Lotus’s cash vouchers worth a total of more than RM12,000.
Lotus’s will be publishing more details on the eLEGASI tournaments in other regions on its official Facebook page. Head on to https://www.facebook.com/LotussMalaysia to get the latest updates.