In September 2022, the Brazilian Ministry of Justice and Public Security ordered the ban of iPhone sales in the country for failing to include a charger in the box and they also fined Apple USD 2.34 million. But the USD2.4 trillion company in market capitalisation still refused to comply with the law.
This is why Brazil has decided to start seizing iPhones still on sale in the country. Gizmochina reported that hundreds of Apple iPhones have been seized by Procon-DF, the regulator for Federal District-based consumer protection, from several retail locations in Brasilia, Brazil.
The regulator also said that as part of “Operation Discharge,” it intended to compel Apple to adhere to the local law that mandates that smartphones be delivered with a charger in the box.
The agency is also said to be seizing smartphones from carrier stores and authorised Apple retailers. Only devices without a charger in the box are being seized.
Apple Brazil asked the government to permit iPhone sales in the nation after the devices were taken, as the company has appealed the final ruling. The company asserts that it is certain to prevail in the legal dispute, but its behaviour implies otherwise. The recently launched Apple TV 4K comes with a USB-C charger in the box, suggesting that Apple knows it is fighting a losing battle in Brazil.
