Twitter Teams Up With Mercy Malaysia And NADMA To Help People Prepare For Natural Disasters

Twitter has created a special hashtag to help people look for quick and reliable information from the authorities before, during, and after natural disasters.
(credit: Joshua Hoehne on Unsplash/ Malay Mail)

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Today, Twitter launched its #ThereIsHelp notification service for disaster preparedness in Malaysia. This is part of Twitter’s continuous efforts to help surface timely and authoritative information and connect people with reliable sources of support during times of emergency and crisis.

(credit: Twitter)

As part of this initiative, Twitter is partnering with MERCY Malaysia (@MERCYMalaysia) and NADMA Malaysia (@mynadma). When people search for keywords associated with a natural disaster in Malaysia, the top search result will now include a notification in Bahasa Malaysia, encouraging them to click through to credible information and support provided by their partners.

(credit: Twitter)

The Head of Public Policy and Philanthropy, Southeast Asia at Twitter, Monrawee Ampolpittayanant, said:

Our core objective of launching this #ThereIsHelp notification search prompt is to truly help shorten the search time and to provide timely access to credible information from our partners to those in need.

In collaboration with MERCY and NADMA, we hope this notification service can serve as a means to help the Malaysian public, as well as government and non-government stakeholders, navigate the extreme weather that the monsoon season brings in, along with other unprecedented disaster events.

Mercy Malaysia is an international non-profit organisation (NGO) and their goals are to:

Provide medical relief, sustainable health-related development and risk reduction activities for vulnerable communities, in both crisis and non-crisis situation.

Agensi Pengurusan Bencana Negara or National Disaster Management Agency (NADMA), is a government body responsible for organising and mobilising relevant government departments, Royal Malaysia Police, Malaysia armed forces, firefighters, RELA and many others to help with natural disasters management.

Twitter has launched over 300 #ThereIsHelp prompts with 41 languages available in 106 markets around the world on a wide range of issues such as COVID-19, mental health and suicide, disaster response and etc.

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