Secondlifeasia, announced its expansion to Thailand, through a joint venture with Appidea Co., Ltd with an initial investment of USD250,000 (RM1.19 million).
The expansion will see the company setting up 3 brick-and-mortar outlets in Thailand by the end of 2024.
Secondlifeasia Chief Executive Officer Jerome Teh said their expansion to Thailand aims to empower repair culture in these markets by offering genuine spare parts and ensuring a swift turnaround for selected repairs within two hours.
He added that being a trusted repairer for world-renowned smart device brands, the company’s certified technicians will bring technical proficiency, and operational excellence rooted in 600 hours of theoretical and practical training, to these fast-growing markets.
We are thinking ahead for our consumers. Based on our experience, current-generation smart devices can cater to users’ needs according to how they utilize their devices. Aside from system updates, we believe that through Guard Genius and Secondlifeasia, we can prolong their lifespan and reduce the unnecessary consumption of precious resources.
Secondlifeasia Chief Executive Officer Jerome Teh
Powered by AI tech, their Guard Genius plan offers customised protection plans for new and out-of-warranty smartphones based on real-world user data, that emphasises affordability, preventive care, and customer-centric experiences.
Growing Rapidly since 2019
Established in 2019, the homegrown startup has built an ecosystem with 35 outlets in Malaysia and is providing device protection and repair services for various service providers.
They are an Independent Repair Provider (IRP) certified by Apple, and a Realme Authorised Service Centre for a wide spectrum of devices including Internet of Things (IoT) devices.
With a bootstrap investment of RM868,000 since its inception in 2019, the startup records an inclining growth of 424% year on year and is expecting to hit an annual revenue of RM7 million this year.
Secondlifeasia mindful of e-wastes
Fuelled by the momentum of the circular economy, the company is also committed to reducing digital e-waste through responsible recycling practices, and disposal of e-waste in an environmentally friendly manner.
In line with the United Nation’s Sustainable Development Goal (SDG12), the company’s efforts to reduce its carbon footprint have helped save over 1.4 million kilogrammes in carbon emissions through device repairs.
