Apple Is Allegedly Planning To Launch New MacBook Air And iPads To Boost Sales

Apple is presently facing a decline in sales for its iPad, Mac, and wearable products.
(credit: CURVD® on Unsplash)

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Apple is gearing up to launch new models of iPad Air, iPad Pro, and MacBook Air in the first few months of 2024.

According to Bloomberg’s Mark Gurman, the upcoming iPad Pro and iPad Air are expected to be released around the end of March, coinciding with the debut of iPadOS 17.4.

The new iPad Pro variants will sport approximately 11-inch and 13-inch OLED displays, powered by the M3 chip. They will also introduce updated versions of the Magic Keyboard and Apple Pencil.

(credit: Apple)

The revamped Magic Keyboard aims to give the iPad Pro a more laptop-like appearance, featuring a robust aluminium frame. While details about the new Apple Pencil are scarce, it is mentioned that this release will mark the third generation of the accessory.

Simultaneously, the new iPad Air will be offered in two sizes, 11-inch and 12.9-inch, representing the first instance of the iPad Air being available in multiple form factors.

In addition, Apple has plans for updates to the 13-inch and 15-inch MacBook Air, both powered by the M3 chip. The development of the new MacBook Air aligns with macOS 14.3, expected to be released between the end of January and February. However, the report suggests that the hardware might not ship until the March timeframe.

(credit: Apple)

The combined revenue from Mac and iPad constitutes 15% of Apple’s total earnings, and these segments have been notably affected by a decrease in consumer spending on technology. The decline in iPad sales has been further exacerbated by a shortage of new models. Apple hopes to rejuvenate sales by releasing the new MacBook Air and iPads.

Gurman also mentioned that Apple is gearing up to launch its Vision Pro headset in the early months of next year. Towards the latter part of 2024, the company is developing an enhanced Apple Watch featuring blood pressure sensing, as well as a revamped version of the iPad mini.

Furthermore, there are plans for a new entry-level iPad and larger, more sophisticated iPhones, alongside updated lower-end and mid-tier AirPods that will incorporate a USB-C port.

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