Warner Music Is Diving Head First Into Metaverse & NFT With Virtual Talents

Guardian of Fashion and Warner Music Malaysia partner up to create animated music videos.

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Warner Music Malaysia (WMM) has partnered with Guardian of Fashion (GOF) to seek Virtual Talents to establish its presence in the metaverse.

In the partnership, WMM will be producing and marketing the music while OWNFT World Pte.Ltd, a Singapore based technology and metaverse project development company and the project developer of GOF, would be in charge of creating the anime music videos featuring GOF Avatars.

When the music video is released, fans can expect to download the WMM-GOF Superstar hit song on more than 350 audio and video streaming platforms worldwide.

As consumers continue to expand their world to include more of the virtual, the role of a record label is changing. The music business needs to grow with our listeners, and Warner Music Group is excited to expand our talent search to the metaverse.

Warner Music Group Malaysia managing director, Darren Choy.

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