Last week, Samsung unveiled the Galaxy S23 Series at its Galaxy Unpacked event. There aren’t any special or limited edition S23 phones announced during the event. But, South Korea, being the home to Samsung, is getting a very special, limited edition Galaxy S23 Ultra, inspired by a famous BMW car.
The Samsung Galaxy S23 Ultra BMW M Edition is only available in South Korea and it’s limited to 1,000 units. People who are interested in it can place their pre-order through SK Telecom until 13 February 2023 for a price of KRW 1,727,000 (RM5,924.80) for a 12GB+512GB model. For comparison, that model costs RM6,199 in Malaysia.

According to GSMArena, the S23 Ultra BWM edition specifically draws inspiration from the BMW M3 E30, the first iteration of the M3. A themed case, a key ring with six interchangeable BMW emblems from six different eras, the BMW roundel that was unveiled at the celebration of the company’s 50th anniversary, and a metal “We Are M” logo are all included in the exclusive package.

But wait, there’s more. The limited edition unit includes a poster, a cup holder/wireless charger, an analogue clock, a photo book, and an air compressor with the BMW logo. Customers will also receive a Starter Pack Voucher for the BMW Driving Centre in Incheon, South Korea, where they can take driving lessons from a certified instructor.
The S23 Ultra also comes with a custom BMW boot animation and theme. If you are interested, the only way for you to get one would be asking someone in Korea to buy one and shipped it to you.