Senheng And Maxis Collaborate To Provide Seamless Customer Experience

Both companies agreed to set up Maxis-In-Store counters in Senheng and senQ stores nationwide starting November 2022.

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Senheng and Maxis have come together to provide improved customer touchpoints via the creation of Maxis Store-In-Store (SIS) counters, allowing customers of both companies to browse, sign up, or even upgrade their Maxis’ plans and devices, at Senheng and senQ stores nationwide beginning November 2022.  

Customers who are purchasing gadgets and other smart devices in Senheng or senQ stores can now enjoy a seamless sign-up process for Maxis mobile or fibre plans at the Maxis SIS counter. This experience will be convenient for those who are pressed for time and allows customers to be able to use their devices right out of the box. 

We are pleased to team up with Maxis, a truly Malaysian brand and a leader in the telco industry. Our loyal customers will be glad to know that it’s now even more convenient for them to sign up for a new mobile service for their new devices. Our customers will also get their usual PlusOne benefits for their new devices as well, such as our extra one-year warranty on top of the manufacturer’s warranty. This added convenience on top of our PlusOne benefits will definitely be a great way to attract and retain customers across all segments.

Senheng Electric (KL) President Lim Kim Chieng
Credit: Senheng

This collaboration is timely especially when customer expectations and behaviours are always evolving.  By integrating our services into Senheng and senQ stores, we hope to bring greater convenience and elevate our Unmatched Personalised Experience for our customers. Together with Senheng, we look forward to expanding our services to all Malaysians so that they can be All-Ways Connected with Maxis.

Maxis Chief Sales & Services Officer Patrick Er 

The new Maxis SIS counters will first be made available at 11 Senheng stores listed below with the remaining 97 Senheng and SenQ stores to follow progressively in 2023.

Region Senheng Outlet 
Central  Senheng Pandan Jaya
Central Senheng IOI Mall
Central Senheng Leisure Mall
Central Senheng Kajang 
Central Senheng Alamanda Elite
Central Senheng X Samsung Premium Experience Store
Northern Senheng Sunway Carnival 
Northern Senheng Ipoh Parade
Sabah Senheng Imago Mall
Sarawak Senheng Vivacity Mall
Southern Senheng Paradigm Mall

Senheng is one of the few Consumer Electric retail players to have a strategic collaboration with Maxis,  leveraging the respective strengths of both companies with an aim to create even more value for customers.  

Maxis is currently extending a special promotion to customers who sign up for any of the following  plans at its physical SIS counters:  

  • 12-month Maxis Fibre contract – RM120 rebate 
  • 24-month Maxis Postpaid contract – RM240 rebate  
  • Purchase of any Maxis or Hotlink Postpaid device plan – a RM50 TNG voucher

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