Despite global and local economic challenges last two years, due to the Covid-19 pandemic, Canon Marketing Malaysia (“Canon”) continues its sterling performance in the domestic printing shipment market.
Canon was recently identified by market research firm IDC in its Worldwide Quarterly Hardcopy Peripherals Tracker 2021Q4 as having achieved another record year in the printer segment. According to IDC, Canon is the clear pioneer brand in the Inkjet Printer segment for 26 consecutive years since 1996. IDC also reported that Canon is the top Laser Printer brand for 7 consecutive years since 2015.
These achievements are no small feat for Canon, which competes in a very competitive domestic printer market segment.
Sandy Lee, Head of Consumer System Products Division at Canon Marketing Malaysia said: “We’re incredibly honoured and proud to be maintained as the #1 brand in the market for both inkjet and laser printers. This achievement is aligned with our dedication and commitment to providing reliable quality products and extensive after-sales service support. We are glad that our innovations, solutions and services are addressing the needs of all user segments.
“Our achievement would not be possible without the unwavering support from all consumers and our business partners, in both the commercial and consumer segment,” added Lee.
As a total business solutions provider, Canon has a wide range of products for both the business-to-business (B2B) and business-to-consumer (B2C) market segments.
For the B2C market segment, Canon offers an extensive range of home printers and professional photo printers, that highly appeal to students, young executives, home users and photographers. For home printers, Canon’s Inkjet Printer line-up covers cartridge-based and refillable ink tanks printers. Featuring “INKpressive Performance” and compact features, these printers allow users to achieve greater cost efficiency and higher productivity.
The reliability of Canon’s inkjet printers has enabled Canon to diversify its offerings to include products that are well-fitted for SMEs and SMBs, further stretching its market share beyond the consumer segment. Now, Canon has a vast range of B2B inkjet printers that cater to business segment too. As an innovative leader that caters to the different needs of consumers, Canon has also strengthened its e-commerce presence to ensure that its products are highly accessible to customers anytime, anywhere.
As for the B2B market segment, Canon offers high-performing inkjet and laser printers, that are able to help businesses deliver excellent printing performance. These printers carry comprehensive features which elevate businesses to a higher level of productivity. With high printing speed, connectivity, ease of use and advanced security features, Canon’s range of printers perfectly satisfies the needs of small offices, home offices, small-medium enterprises and corporations.
In addition, Canon’s tools and applications such as the Canon PRINT Business app, PIXMA/MAXIFY Cloud Link and Canon Print Service utilise cloud technology and wireless solutions to help businesses meet their digitalisation needs. These features are parts and parcels of Canon’s Total Business Solution that helps businesses work efficiently, in line with its tagline, “Business Can Be Simple”.
“Since the start of the pandemic, companies in Malaysia have transitioned through multiple working practices such as work-from-home and the hybrid approach. Throughout the various transitions at the workplace and home office, printers have established themselves as the one key essential tool that cannot be ignored,” Lee explained.
Beyond high-quality consumer and business products, guided by its “Delighting You Always” tagline, Canon’s excellent after-sales support is one of the key factors that help the company to attract new customers while at the same time retaining existing customers. In line with this, Canon has established branch offices in Penang, Johor Bahru, Kuantan, Kota Kinabalu, Kuching and a vast network of authorised service partners nationwide. Canon believes that having strong customer service has contributed significantly to the company’s recent achievements in the inkjet and laser printer market shipments.
With Canon’s firm commitment to innovation and the environment, the company hopes to maintain its leadership in the highly competitive printer market. While the company pursues providing practical solutions to businesses, Canon is also mindful of the need to strike a balance between revenue growth in a sustainable manner to continue delighting its customers for many more years.
