Twitter has put out the winners of this year’s #BestofTweets amidst all the other events that we all went through and these tweets are the very best of the best.
Best Campaign for Driving Positive Change in Society
Malaysia’s biggest telco, Axiata takes the crown in this category.
The company’s #AdvancingToZero campaign was to set a goal to reach net-zero carbon in the fight against global warming. The campaign featured Axiata’s employees as the stars of the show.
Best Brand Voice
Meelo, or Mailo, whatever you call it, Milo Malaysia’s #TimeforMilo campaign takes the cake in this category.
The brand launched this campaign for Malaysia’s Independence Day celebration and it certainly pulled on everyone’s heartstrings.
The campaign saw Malaysians positively engaging with each other, which was a sight to see on the app.
Best Use of Video
The lockdowns gave us an odd Ramadan and Eid, celebrating only with close families and staying indoors.
McDonalds Malaysia decided to express the spirit of Ramadan with a series of videos centering on Syukur and his journey during the Holy Month.
The campaign truly captures the stories that make Malaysians, Malaysians.
Best Campaign from a Newcomer
AikenMY came out on top for this category for their campaign to drive more people to sample their anti-acne skincare range, the Aiken Tea Tree Oil.
They asked the good people of Twitter to retweet the original tweet with the tag #AikenTeaTreeOil. With the language used and the simplicity of the free sample campaign, it was a huge success for the company.
Best Launch on Twitter
This year saw Netflix Malaysia release the final season of hit TV show “Money Heist”, recreating the show’s theme song Bella Ciao featuring Malaysian sweetheart Yuna and the Malaysian Philharmonic Orchestra.
The cover became an instant hit and revered as iconic by users, paired with the #MoneyHeistMY tag, the campaign was massively successful.
Most Tweeted about Brand
The pandemic saw everyone staying inside and while being home, many Malaysians decided to spend most of their time watching movies or TV shows on Netflix.
So, it is no surprise that @NetflixMY is the most tweeted about brand, especially with the Money Heist campaign. Coming in second is online shopping site, Shopee and at third place is audio streaming service, Spotify.
NetflixMY really took up the Malaysian attitude, becoming very relatable to Malaysians and getting the most engagements.
Best Connection to Culture
Tenaga Nasional paid homage to Malaysians’ generous spirit with a short video featuring four stories.
The video is called Celebrate Our Malaysia.
The video showcased how Malaysians are willing to help each other regardless of race or background, and each story had the elements of togetherness which resonated with all Malaysians.
It is the definition of connection to culture.
Best #OnlyOnTwitter
Astro took gold in this category with their Astro Sports Pack campaign.
Despite the Olympics and Euro 2020 being available for free, the #SokongMalaysia campaign united Malaysians behind our heroes during the Tokyo Olympics, showing Twitter what is the best of the best on the app.
