Shift, one of the most attended developer conferences, was held in Asia for the first time in Kuala Lumpur, a city known for its growing tech and startup community. The conference aimed to connect developers, startups, and tech leaders across Southeast Asia, fostering knowledge exchange on AI, software development, and innovation.
This edition of the conference also marked Infobip Shift’s expansion to a third continent within the same year, following events in Zadar and Miami, positioning it as a truly global developer platform.
The Kuala Lumpur event was part of the Cradle LIVE! Startup ASEAN Summit 2025, organised in partnership with Cradle Fund Sdn Bhd (Cradle), Malaysia’s focal agency for early-stage startups. It brought together over 1,000 attendees, including developers and tech professionals, and featured renowned speakers from global companies such as IBM, Atlassian, Amazon Web Services, LMArena, and Okta.
The conference focused on topics such as the future of software, user experience, essential skills for developers, practical strategies to balance AI opportunities and risks, and how professionals can navigate an AI-driven industry.
“We are proud to partner with Infobip in bringing Shift to Kuala Lumpur for the first time. This collaboration underscores our shared commitment to strengthening Malaysia’s developer and startup ecosystem by creating opportunities for knowledge exchange, innovation, and regional collaboration. As part of Cradle LIVE! Startup ASEAN Summit, this platform not only connects global tech leaders with local talent but also accelerates our vision of positioning Malaysia as a leading innovation hub in Southeast Asia,” said Norman Matthieu Vanhaecke, Group CEO of Cradle.
“Infobip Shift’s Asian edition represents a significant step in our mission to connect developers and foster innovation through knowledge and experience sharing. Thanks to our partner Cradle, we were able to engage with the local startup ecosystem and gain insights into the market. By expanding Infobip Shift to a third continent, we are creating a platform that empowers people to shape the future of technology together,” said Ivan Brezak Brkan, Developer Experience Director at Infobip.
With its Kuala Lumpur edition, Infobip Shift once again solidifies its position as a must-attend event for developers who want to learn, connect, and create industry-changing innovations.
