CelcomDigi Berhad (“CelcomDigi”) continued its nationwide MY5G SME Digital Workshop in Kota Kinabalu, Sabah, to equip small and medium enterprises (SMEs) with practical skills to digitalise their businesses quickly and effectively. Now in its third year, the 2025 edition combines hands-on workshops with on-ground engagements to create greater impact for participants.
With the theme “Scaling New Heights with Sabah SMEs,” the workshop is supported by strategic partners including Bank Simpanan Nasional, Funding Societies Malaysia, G & A Group, Kota Kinabalu Chinese Chamber of Commerce and Industry (KKCCCI), Majlis Amanah Rakyat (MARA), Malaysia Digital Economy Corporation (MDEC), Money Match, Persatuan Usahawan Maju Malaysia (PUMM), SME Bank, Bank Pembangunan Malaysia Berhad (BPMB), SME Corporation Malaysia, Unit Peneraju Agenda Bumiputera (TERAJU), Chunk & Dunk, Sabah Maju Jaya (SMJ), Sabah Women Entrepreneur & Professionals Association (SWEPA), SME Association of Sabah, and TikTok Shop.
Building on these collaborations, this year’s workshops introduced three new experiences:
- Business Matching, which allows entrepreneurs to network, exchange ideas, and explore potential collaborations.
- Live Streaming by TikTok Shop, offering hands-on guidance for SMEs to create and launch their first live content.
- Arena Usahawan, a one-stop hub connecting entrepreneurs with funding, grants, and ecosystem support.
Each experience was designed to meet real entrepreneurial needs, enabling participants to seize opportunities and strengthen their business growth with confidence.
Championing Sabah’s Entrepreneurial Spirit
Complementing the new experiences, CelcomDigi extended its impact through Skuad 5G SME Edition, which engaged directly with Sabahan business owners through on-ground visits in Kota Kinabalu, including the Central Market in Sinsuran, Segama Commercial, Gaya Street, and Segama Complex. These engagements offered valuable insights into local SME challenges and digitalisation opportunities, helping CelcomDigi provide more targeted recommendations.
The workshop also featured Adam Shamil — digital creator, Founder and CEO of Chunk & Dunk, and a prominent Sabahan personality with over 600,000 followers across social media. Known for his viral “Get It Right” series celebrating Sabahan culture, Adam shared his experience on how creativity and community spirit, powered by digital tools, can drive business success. He encouraged SMEs to develop content that reflects their state’s identity and unique opportunities.
Sharing his perspective on digitalisation, Ts. Afizulazha Abdullah, Chief Enterprise Business Officer of CelcomDigi, said:
“Based on on-ground insights and direct engagement with SMEs, we designed this programme to inspire them with real success stories, equip them with practical tools, and create opportunities to connect and collaborate. Digitalisation is no longer optional — it’s key to unlocking growth. SMEs must be visible and in demand online, and as their trusted digital partner, we’re helping them take meaningful steps toward long-term success.”
Kuching Awaits: Final Stop For The MY5G SME Digital Workshop
After Sabah, the MY5G SME Digital Workshop will make its final stop in Kuching, Sarawak. CelcomDigi encourages local SMEs to join this final session to gain hands-on digital skills, connect with industry partners, and explore how digitalisation can elevate their businesses.
Launched in Kuala Terengganu, the programme has since travelled to Penang, Johor Bahru, and Sabah, reaching entrepreneurs across Malaysia and targeting a total of 1,500 participants by the end of the year.
