Samsung Electronics has unveiled its latest flagship AI-powered smartphone lineup, the Galaxy S25 series — a testament to relentless innovation and continuous evolution. The Galaxy S25 Ultra stands out among the collection, returning with a more sophisticated design and powerful performance.
Samsung Newsroom unboxed the Galaxy S25 Ultra to reveal the premium colours, refined design and improved performance that set this form factor apart from previous models.
▲ The Galaxy S25 Ultra
First Impressions of the Galaxy S25 Ultra
▲ (From left) The Galaxy S23 Ultra, Galaxy S24 Ultra and Galaxy S25 Ultra packaging
The packaging of the Galaxy S25 Ultra marks a significant departure from its predecessors. While Samsung has traditionally reflected each device’s form factor, colour and materials into its packaging, the Galaxy S25 Ultra shifts to a silhouette-driven design instead of a direct depiction of the device.
In line with previous models, the box is made from recycled paper materials — reinforcing Samsung’s ongoing commitment to sustainability.
▲ (From left) The Galaxy S25 Ultra box contents and the embedded S Pen
The Galaxy S25 Ultra box contains the device, an S Pen, a USB-C cable, and a simple user manual. Matched to the device’s colour, the S Pen seamlessly fits into the lower side of the Galaxy S25 Ultra’s frame, ensuring a cohesive design while maintaining practicality.
▲ The back of the Galaxy S25 Ultra
When held, the device’s metallic finish and subtle blue sheen attract attention. The Titanium Silver-Blue colour exhibits a delicate interplay of grey and blue hues depending on the angle of light, creating a dynamic and sophisticated aesthetic.
▲ The colors of the Galaxy S25 Ultra
A modern titanium colour palette gives the Galaxy S25 Ultra a sophisticated appearance.
The four standard colours include Titanium Silver-Blue, Titanium Black, Titanium White-Silver, and Titanium Grey. Additionally, three colours—Titanium Jet-Black, Titanium Jade-Green, and Titanium Pink-Gold—are available exclusively on Samsung.com.
A Sophisticated Design Embodying the Galaxy S Series Identity
▲ A comparison of the corners on the Galaxy S24 Ultra and Galaxy S25 Ultra
One of the most noticeable changes in the Galaxy S25 Ultra is its corners. Replacing the sharp angles of its predecessor, the new rounded design gives the device a smoother look. The side frame has transitioned from a curved shape to a more angular one, enhancing both visual appeal and grip comfort.
This design evolution is consistent across all three models in the Galaxy S25 series, including the Galaxy S25 and Galaxy S25+—creating a unified and polished aesthetic that elevates the Galaxy S series identity to new heights.
▲ The Galaxy S25 Ultra’s camera rings are now black.
The Galaxy S25 Ultra’s camera design has been upgraded as well, featuring black rings that seamlessly blend with the lenses. The subtly raised floating structure creates a more polished look, while the thicker camera rings enhance durability.
▲ A comparison of the Galaxy S24 Ultra and Galaxy S25 Ultra camera design
Enhanced Usability on a Larger, Slimmer Display
The Galaxy S25 Ultra offers an elevated viewing experience with a larger display. Boasting a 6.9-inch Quad HD+ screen—0.1 inches larger than its predecessor—the device features a Dynamic AMOLED 2X display and a 120Hz adaptive refresh rate, ensuring fluid transitions and immersive clarity.
▲ The Galaxy S25 Ultra has an expanded screen.
The main display of the Galaxy S25 Ultra is equipped with Corning® Gorilla® Armor 2, a glass-ceramic cover material designed for mobile devices. Engineered for durability, the screen is more resistant to damage than before. Additionally, this is our first device to incorporate an anti-reflective feature in the glass-ceramic material—ensuring clear and vivid visuals both indoors and outdoors.
▲ The Galaxy S25 Ultra delivers an immersive viewing experience.
▲ The Galaxy S25 Ultra features slimmer bezels compared to previous models.
The thinner bezels are another impressive aspect of the Galaxy S25 Ultra. Compared to its predecessor, the bezels have been reduced by 0.2mm—now measuring just 1.32mm. This significant reduction offers a more refined look while maximising screen immersion.
▲ The Galaxy S25 Ultra is now lighter and more portable.
The Galaxy S25 Ultra offers a more stable and secure grip, thanks to its lightweight design. Even with enhanced performance, the device maintains a sleek profile of 8.2mm and 218g—making it 0.4mm thinner and 14g lighter than its predecessor.
▲ The Galaxy S25 Ultra is easier to grip.
The Galaxy S25 Ultra sets a new benchmark for AI smartphones by integrating advanced aesthetics with high-performance capabilities. Samsung anticipates that the device’s refined design and enhanced usability will provide users with an unparalleled mobile experience.
