LG Electronics (LG) is showcasing an innovative new solution that extends the convenience and comfort of the LG AI Home into mobility spaces at CES 2025. The “Lifestyle Solution for Mobility” concept vehicle, on display at the company’s booth, introduces the LG Mobility Experience (MX) platform. This groundbreaking mobility space solution integrates a full suite of LG’s smart life solutions, creating a seamless connection between mobility and the AI Home, offering entirely new lifestyle experiences.
LG’s MX platform expands the definition of home solutions, creating a new type of multifaceted, multipurpose space. Using a modular package system, the platform integrates LG’s innovative appliance hardware and AI technologies to transform the vehicle cabin into an adaptable environment. This space can function as an extension of the home, a private media lounge, or a creative studio, unlocking a range of exciting “Space-as-an-Experience” opportunities for potential customers.
The MX platform aligns with prevailing auto industry trends and shifting customer preferences, which are moving away from traditional transportation towards the concept of vehicles as personalised lifestyle spaces. The platform offers a tailored lifestyle experience, where the latest products, AI solutions, and services come together to provide superior user comfort and convenience.
The MX platform features a dual-cabin design: a front driver’s cabin and a rear customisable experience space. Users can configure this versatile space in various ways, such as dividing it into multifunctional zones or converting it into hyper-personalised lifestyle spaces—like a creator studio, business lounge, or dedicated relaxation and hobby areas. The modular design allows the rear cabin to be equipped with a range of appliances, enabling users to select custom combinations that suit their specific needs and preferences. LG plans to offer the MX platform as a subscription service, making it accessible to a broader audience.
Powered by LG’s AI Home solution, ThinQ ON, the MX platform lets users customise conditions inside the vehicle and access helpful lifestyle services, such as daily schedule management and information briefings. Additional services from external providers—including food and beverage ordering, laundry, and hotel booking—can be integrated to further enrich the user experience.
Visitors to LG’s booth at CES 2025 can explore the MX platform in the “Lifestyle Solution for Mobility” experience space. This will showcase highly customisable space solutions and mobility lifestyle innovations, featuring LG’s state-of-the-art appliances and Internet of Things (IoT) devices. It offers a compelling preview of the future of mobility and connected hybrid living spaces.
“The innovative MX platform, based on the concept of ‘Space-as-an-Experience,’ leverages LG’s expertise in appliances and AI Home technology to introduce a new direction for mobility experiences,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Pursuing our Zero Labour Home vision, we will continue to connect and expand customer experiences across all aspects of daily life.”