ASUS today unveiled a lineup of cutting-edge AI-powered products at its “Always Incredible” virtual launch event for CES 2025. Driven by its vision of “Ubiquitous AI, Incredible Possibilities” and a strong commitment to sustainability, ASUS introduced a wide range of innovations that seamlessly blend power, creativity, and environmental responsibility.
Building on over 35 years of expertise, ASUS presented diverse AI-enabled products that push the boundaries of innovation and highlight its transformation into a comprehensive AI company. From ultraportable laptops with advanced AI experiences to enterprise solutions optimised for peak productivity and compact computing systems, the ASUS CES 2025 portfolio is crafted to empower individuals and organisations alike.
“ASUS is entering an exciting chapter focused on making AI-driven technology more accessible and impactful,” said Samson Hu, ASUS Co-CEO. “This year, at CES 2025, we’re taking our commitment to democratising AI further by being one of the first brands to offer a line of Copilot+ PCs that promote exceptional value and outstanding innovation. Ultimately, our solutions are always designed to enhance user experiences for everyone, from individual users to enterprises.”
“Copilot+ PCs are the fastest, most intelligent, and secure Windows PCs ever built, with AI experiences that inspire productivity and creativity,” said Mark Linton, Vice President of Device Partner Sales at Microsoft. “It’s an exciting time for Windows 11, our partnership with ASUS, and the expansion of its Copilot+ PC portfolio. As we approach the end of support for Windows 10, now is the perfect time to upgrade to a new Copilot+ PC, like the all-new Zenbook A14 or Vivobook 14/16.”
The array of groundbreaking solutions showcased during the event included the world’s lightest Copilot+ PC, the Zenbook A14, which features cutting-edge AI experiences and an all-new Ceraluminum™ chassis. ASUS also introduced the high-quality yet affordable Vivobook 14/16 laptops, designed to bring AI within reach of everyone. These ultraportable Copilot+ PCs redefine what’s possible, offering longer battery life, AI features, and an enhanced user experience.
Zenbook A14: The World’s Lightest Copilot+ PC
During the launch event, ASUS introduced the ASUS Zenbook A14 (UX3407), the Zenbook series’ first Qualcomm® Snapdragon® model, combining a minimalist aesthetic with advanced performance. Weighing under 1kg, the Zenbook A14 is the world’s lightest Copilot+ PC, making it the best everyday companion for the modern commuter.
The laptop features a high-capacity battery of up to 70Wh, boasting over 32 hours of battery life, allowing users to remain productive throughout the day. For the first time in the Zenbook series, the entire chassis – from the lid to the keyboard frame and bottom case – is crafted from Ceraluminum. This innovative, ASUS-exclusive material is a high-tech ceramic that offers durability and protection against wear, scratches, and fingerprints, making maintenance effortless.
Equipped with the latest Snapdragon X Series processors with a Qualcomm Hexagon™ NPU delivering up to 45 TOPS, the Zenbook A14 provides an enhanced Copilot+ experience. Users can enjoy seamless capabilities with AI features like Live Captions, Cocreator in Paint, Generative Fill in Paint, Restyle Image and Image Creator in Photos, and super resolution in Photos, with more features to come such as Recall (Preview), Click to Do (Preview), and improved Windows Search.
The dual-fan design maximises thermal performance, ensuring efficiency during demanding tasks. Additionally, enhanced privacy features, such as adaptive lock and multi-person detection, provide an extra layer of security, while a full range of I/O ports ensures connectivity for all essential devices. The Zenbook A14 offers the ultimate combination of power, portability, and smart technology, perfectly catering to the needs of today’s users.
Vivobook 14 and 16: AI Laptops for Everyone
The Vivobook 14/16 Copilot+ PCs offer a powerful upgrade for users seeking enhanced productivity, intelligence, and security – all at an exceptional value. The Vivobook 14/16 (A1407/A1607) are equipped with super-efficient Snapdragon X processors which deliver over 45 NPU TOPS of AI processing power, while offering a 44% performance boost over the previous generation and providing up to 19.8 hours of battery life. The Vivobook 14/16 (M1407KA/M1607KA) are also available, featuring the latest AMD Ryzen AI 7 300 series processors. Seamless connectivity with Microsoft Phone Link and Snapdragon-powered devices ensures a smooth experience for both work and leisure.
AI-enabled features elevate the Vivobook 14/16, offering dynamic and intuitive ways to create and stay organised. Users can unlock creativity using tools like Cocreator in Paint to refine artwork in real time and Generative Fill and Erase for effortless photo edits. The ASUS-exclusive StoryCube application automatically categorises files based on content for better organisation, while Live Captions provide real-time, accurate subtitles to bridge language barriers.
Security is a top priority, and the Microsoft Pluton security processor offers additional protection against threats. The AI Camera enhances security by detecting the user’s presence and locking the device when they step away, which works with Adaptive Lock and Adaptive Dimming to conserve battery life and maintain privacy. Built with a stylish design and military-grade durability, these laptops also feature a comprehensive array of I/O ports, including two USB4 Type-C, two USB 3.2 Gen1 Type-A, HDMI, and an audio combo jack – facilitating effortless connectivity.
Available in Cool Silver and Quiet Blue, as well as Platinum Gold for the 14-inch Vivobook 14, the Vivobook 14/16 appeal to users with diverse tastes. The Vivobook 14/16 offer an ideal opportunity to upgrade to a smarter, more secure, and more efficient device.
Pricing & Availability
The ASUS Zenbook A14 (UX3407) is set to arrive in stores in Malaysia by late February 2025, while the Vivobook 14/16 series will arrive in Malaysia by early March.
