Meta is reportedly preparing to test a new set of premium subscriptions across Instagram, Facebook and WhatsApp, expanding its paid offerings beyond the existing Meta Verified programme.
The company told TechCrunch that it plans to experiment with subscription-based features designed to enhance productivity, creativity and artificial intelligence capabilities, while keeping the core experience of each app free. Meta said each platform will offer its own mix of premium tools, with details varying as testing progresses.
Unlike Meta Verified — which focuses on identity verification, account protection and creator support — these new subscriptions are expected to centre on functional features, rather than status or authentication.
What Premium Features Could Look Like
On Instagram, premium subscriptions are reportedly being tested around social management and visibility tools. These include the ability to create unlimited audience lists, see which followers do not follow back, and view Stories without notifying the poster. Meta has not confirmed which features will ship, stressing that they remain part of ongoing experiments.
Meta is also reportedly exploring paid access to certain AI-powered tools. One example is Vibes, an AI-driven short-form video creation feature. While currently free, Meta is said to be testing a freemium approach that limits usage unless users subscribe for expanded creation access.
WhatsApp And Facebook Still Undisclosed
Meta has not detailed what premium subscriptions on WhatsApp and Facebook might include. The company has only indicated that features will be tailored to how people communicate, share and manage interactions on each platform.
Any rollout, Meta said, will be gradual, with feedback shaping how subscriptions evolve.
AI Plays A Central Role
A key part of Meta’s reported strategy involves Manus, an AI agent the company acquired in late 2025. Meta has indicated that Manus will be integrated directly into its apps, while also being offered separately to businesses through dedicated subscriptions.
Early signs of Manus integration have reportedly been spotted in app code, suggesting AI-powered assistance could become a core component of Meta’s premium offerings over time.
