Grab Malaysia proudly announces its supporting role as the ‘Official e-Hailing and Food Delivery Partner’ for Harimau Malaya, propelling the national football team forward by leveraging the company’s capabilities in tech and innovation.
As part of the collaboration, Grab will offer multifaceted support, which includes a cash contribution dedicated to advancing the national football team programmes and a value-in-kind sponsorship that encompasses an array of products and services.
This sponsorship features complimentary airport rides, Grab rides, GrabFood, and GrabMart vouchers.
“As a homegrown brand, we are honoured to stand as the trusted partner for Harimau Malaya. We understand the unwavering passion that unites our nation when it comes to supporting our team, and we share that same unwavering commitment to their success. Through this partnership we will ensure their everyday needs are seamlessly taken care of, allowing them to focus entirely on delivering their best in every game. We are excited to play a part in propelling the team onto the global stage, bringing the joy of their success closer to our millions of consumers and partners. Together, we are not just fueling Harimau Malaya’s journey, but also celebrating the unifying spirit of football with millions of Malaysians,” said JJ Tan, Director of Commercial and Deliveries, Grab Malaysia.
To kick-off this landmark initiative, Grab held the ‘Jom Support Harimau Malaya’ contest and will be sponsoring six (6) of its driver and delivery partners to witness Harimau Malaya in action against Korea on 25 January 2024.
From almost 10,000 entries, the winners include Ku Nurizzal Rafiq Bin Ku Izham, Muhamad Hazwan Bin Hameran, Mastura Binti Ahmad, Mohd Affzan Abdul Aziz, Iswanayar Bin Husin and Muhammad Nur Bin Yusof.
Additionally, for their consumers, the contest gears up for the upcoming Harimau Malaya match days by offering them exclusive food promo codes and daily lucky draws, featuring limited-edition Harimau Malaya Jerseys and footballs. The contest kicks off on 16 January 2024.
In the upcoming year, there will be various engaging events and campaigns for consumers and partners to follow the team’s performances and matches.
This campaign not only signifies Grab’s support for the team but also aims to create a lasting impact on those who have advanced and grown together with Grab.
The president of the Football Association of Malaysia (FAM) Datuk Haji Hamidin Amin said, “We are excited to welcome Grab Malaysia as our official e-hailing and food delivery partner. It is a brand that shares similar objectives and values with us and we are delighted that together, we will be contributing to the advancement of Malaysia and bringing the national football team to the global stage. By nurturing a deep love for the game among Malaysians, we hope to build a robust football ecosystem by fostering their passion for it.”
Grab Malaysia will join FAM’s network of partners and sponsors, in supporting its commitment to steering a bold path for the future of Malaysian football. This includes its ongoing initiatives like ‘FAM Grassroots’ which focuses on nurturing young talent at the sport’s foundational level.
Together, the aim is to foster a vibrant ecosystem where talent is nurtured, aspirations are pursued, and achievements are celebrated.
