After launching a global effort to stop people from using ad blockers, YouTube is now increasing its Premium subscription price in a few countries.
Starting 1 November, YouTube is implementing a global price hike for YouTube Premium in Argentina, Australia, Austria, Chile, Germany, Poland, and Turkey, as reported by GSMArena.
This increase affects individual, family, and student plans for both YouTube Premium and YouTube Music Premium.
New users will be subject to the revised pricing, while existing subscribers will enjoy “at least three additional months” before the adjustment reflects on their billing statements.
YouTube explained in the email that this decision was carefully considered and the price adjustment is aimed at “continue to improve Premium and support the creators and artists.”
YouTube Premium provides users with an ad-free browsing experience, audio-only playback, background playback, and the ability to download content in high quality for offline access.
Additionally, it offers a 1080p option with enhanced bitrates, resulting in reduced compression and sharper visuals.
