Yesterday, we reported that a Taiwanese media outlet said that Asus will be shutting down its Zenfone team and integrating them into other departments moving forward, potentially even directly into the ROG team.
The rumour also suggests that the Zenfone 10, the latest compact and powerful Android smartphone, could be the last phone in the Zenfone series.
However, Asus came out with a statement today, saying that the rumour is baseless and that they will continue producing Zenfone smartphones.
According to the statement, Asus said:
We would like to address the rumor that ASUS Zenfone 10 will be the last generation of the series and the ASUS Zenfone product line will be shut down. This is not true. We will continue our two main phone business product lines, the ROG Phone and the Zenfone.
ASUS has a strong commitment to our smartphone business and customers. Please reference our Q2 earnings call for more information. Please stay tuned for our 2024 product lineups.
With this announcement, Asus has shut down the rumour once and for all, and fans can look forward to more Zenfone smartphones in the future.
