Back in April 2023, when Elon Musk bought Twitter, he changed the company’s name to “X Corp”. Until now, Twitter has retained its name as one of the most recognisable brand names. However, a significant transformation is on the horizon, and the familiar name is about to undergo a change.
Bloomberg reports that Musk is planning to change the social media company’s logo in the near future, departing from the iconic blue bird that has been its signature symbol for a long time.
The eccentric tech billionaire, Elon Musk, mentioned that Twitter will serve as an accelerator for the development of an all-encompassing application called “X.” This ambitious project envisions “X” as an AI-powered platform, functioning as a “global marketplace for ideas, goods, services, and opportunities”.
The “X” app is expected to incorporate various features such as payments, banking services, as well as audio, video, and messaging functionalities.
When asked what would replace the popular “Tweet” term, Musk simply replied “An X”.
Musk also said that they should have change the logo “a long time ago” during a brief appearance on Twitter Spaces.
Musk’s decision to revamp his brand comes at a time when Threads, a new challenger by Meta Platforms Inc., is putting pressure on Twitter. Mark Zuckerberg’s Threads app has seen a remarkable surge, amassing 100 million users within just five days of its launch earlier this month. Threads utilises people’s Instagram accounts and operates as a more streamlined version of Twitter, currently free of advertising.
The growing popularity of Threads has likely influenced Musk’s move to reimagine Twitter’s identity and offerings to stay competitive in the social media landscape.
