What is ad blockers? They are software tools or browser extensions designed to prevent or filter out online advertisements. They work by detecting and blocking the scripts, images, or other components that deliver ads on websites, thereby reducing or eliminating the display of advertisements.
They are popular among internet users who prefer to have greater control over their online experience, minimize data usage, improve page load times, and enhance privacy and security by blocking potentially malicious ads.
YouTube is now seen testing a new method that blocks or restricts access to users who install and use ad blockers on the respective video service.
A redditor said that they have encountered a notice blocking them from using YouTube because the giant video sharing site has detected that the user has installed an ad blocker on their web browser. The user was using Chrome and the uBlock ad blocker extension.
YouTube, through the mentioned notice, provides users with the option to allow ads on YouTube by disabling the ad blocker or subscribing to YouTube Premium to access the service without ads.
For now, it’s only an experiment on YouTube, and it’s unknown whether it will be expanded to all users or not. Ad blockers have also raised concerns among content creators and publishers who rely on advertising revenue to support their websites or platforms. This is why YouTube is experimenting with this feature, trying to make people subscribe to YouTube Premium.
