Lumi News harnesses the power of visual cues popularised by mature Malaysians for all to enjoy.
There’s nothing more rewarding than waking up to an uplifting ‘Good morning’ message with a low-res GIF of a rose. Before lunchtime, someone shares a news link about PM10, followed by a long-form WhatsApp message of the latest health tips that’s been ‘Forwarded many times’. Ahh, we’re not even halfway through the day yet. There’s so much more to see!
This week, donning bright, clashing colours and outlandish design elements like glittery sparkles of many sizes, Lumi News celebrates the art of information sharing, literally.
The news app’s daily News Stacks are decorated with kitschy flowery GIFs with inspirational quotes showered between news articles and videos. You feel a ticklish sense of familiarity as you’re routinely browsing your news feed, or maybe you don’t find it tacky at all and that’s okay. “Where have I seen this before?” In family WhatsApp group chats of course, my dear.
“We acknowledge that information sharing is very much personalised to whomever sends it,” says Judith Yeoh, CEO of Lumi News.
“It could be accompanied by an unrelated greeting or an excessive amount of ellipsis… if people are sharing legitimate news every day with the intention of creating awareness, who are we to discriminate?” Yeoh added.
Users can find these flamboyant touches in selected News Stacks on the Latest tab, Trending tab, and Explore page on the Lumi News app.
News for all (ages)
The news app is known for breaking news and crafting relatable content. Samantha Yeoh, Content Specialist for Lumi News, said political memes posted on the Lumi News Instagram and TikTok accounts have seen high engagement among Malaysians under 40.
“On the flipside, we have a sizable chunk of loyal, mature app users. So, when it was time to think of an April Fool’s campaign, leveraging on a popular WhatsApp news-sharing culture felt like a great twist for us,” she added.
Besides quotes and daily greetings, find a tragically funny compilation video of the best Parliamentary sessions in the ‘Top Parliament Moments’ News Stack on the app.
Lumi News strives to make news-reading delightful for Malaysians of all ages through its user-friendly interface and unique features. The local news app is currently the #1 news aggregator on Google Play Malaysia under the News & Magazines category.
On the Lumi News app, users can follow up to 30 topics of interest dedicated to content verticals beyond general headlines, such as Lifestyle, Food, Tech, Travel, Gaming, Crypto, Sports, and more. News from 60 over reputable publishers such as New Straits Times, SAYS, FMT News, The Rakyat Post, and more in English, Bahasa Malaysia, and Chinese, are all accessible in one smooth app.
“I want Lumi News to keep pushing the level of curiosity among Malaysians towards current issues, and at the same time, be something useful and fun for everyone, no matter their age group, worldview, or personal interests,” Judith says.
Anyone can download the Lumi News app for free by searching for ‘Lumi News’ on Google Play Store, Apple App Store and Huawei AppGallery today.
