Electronic Business Linkage Programme (eBizLink) has achieved impressive results in its efforts to help Malaysian small and medium-sized enterprises (SMEs) and mid-tier companies (MTC) succeed in the digital economy.
Implemented by the Malaysia External Trade Development Corporation (MATRADE) under Program Strategik Memperkasa Rakyat dan Ekonomi (PEMERKASA), eBizLink has provided SMEs and MTCs with cost-effective and sustainable solutions for seizing new business opportunities in the global marketplace to support Malaysia’s economic recovery and growth in the wake of the COVID-19 pandemic. The programme focused on online-to-offline (O2O) marketing, digital marketing and in-store promotions integrated with social media channels.
Since its launch in June 2021 to December 2022, eBizLink has been instrumental in helping Malaysian SMEs and MTCs develop their digital capabilities and connect with international buyers and suppliers through international eCommerce platforms. A total of 46 eBusiness Global Campaigns were organised through 42 MATRADE’s overseas offices, which generated over RM275.66 million in export sales surpassing the targeted KPI of RM60 million set in 2021.
In addition to these remarkable sales figures, eBizLink has assisted 995 Malaysian exporters, exceeding the targeted KPI of 600 companies. The programme has also engaged 47 Key Opinion Leaders (KOLs) through campaigns in China, United Kingdom, Netherlands, Singapore, Thailand, The Philippines, Myanmar, Kazakhstan and Uzbekistan.
Top five (5) campaigns that generated more than RM10 million in sales were the Malaysia Ayatha (My Ayatha) Umbrella Campaign in Yangon (RM66.74 million in sales), Virtual Malaysia Pavilion at Range Me in Miami (RM55.72 million), Malaysia-Alibaba Chinese New Year Shopping Festival 2022 in Shanghai (RM26 million), Virtual Malaysia Pavilion at ec21.com in Seoul (RM18.28 million), and Malaysia Summit on WABEL Platform in Frankfurt (RM17.88 million).
The highest sector demand was food and beverages, contributing RM160.52 million, or 58.23%, the share of total sales. Other sectors were personal care products (RM36.73 million), healthcare products (RM29.77 million), automotive (RM21.89 million) and education services (RM7.73 million).
“eBizLink has been a game-changer for Malaysian SMEs and MTCs, providing them with the tools and resources they need to expand their reach, increase their competitiveness and succeed in the global marketplace, and cushioned the impact of the pandemic,” said YBrs. Puan Sharimahton Mat Saleh, Deputy Chief Executive Officer (Export Acceleration) of MATRADE. “The programme’s success manifested MATRADE’s aspiration in collaboration and partnership with e-marketplace owners, digital marketers and Malaysian exporters in leveraging the digital business platforms. It is a testament to the commitment of the Malaysian government to further facilitate businesses to pivot in a difficult time and further promote economic growth and empower our people to drive the nation’s economy and position Malaysia as a leading exporting country”.
The eBizLink programme is an essential component of the Malaysian government’s broader efforts to promote economic growth and support the nation’s SMEs. The programme helps to create a more dynamic business environment by providing access to digital tools and resources.
Taking the recognition of the importance of digital marketing in the current economic situation and the success of eBizLink, the Government has approved the continuity of this initiative through the Cross Border eCommerce Development programme under the Rolling Plan 3 (RP3) RMK12 for 2023.