Netflix Wants To Prevent Account Sharing, Here’s How They Plan To Do It

Periodically, other users are required to submit a verification code on their devices that Netflix sent to the main account holder.
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As of Q4 2022, Netflix had approximately 231 million subscribers worldwide. This is an increase of 8 million compared to Q3 2022. In 2021, Netflix had 75.2 million subscribers in the US, 74 million in Europe, 39.9 million in Latin America and 32.6 million in Asia Pacific Netflix’s subscriber count took a hit in 2020 due to the pandemic but has since been recovering.

According to The Streamable, the streaming giant estimates that over 100 million users use the service using someone else’s login details globally. Last October, they also offered a new plan where users can watch Netflix contents in 720p resolution, but viewers have to sit through advertisements that last 15 or 30 seconds long, and they will play before and during shows/movies. There will be an average of four to five ads per hour. Through these measures, Netflix hope they can generate new revenue.

Just very recently, Netflix released information on how to share your account properly and what other users need to do if they want to watch on their devices.

Sharing Netflix With Someone Who Doesn’t Live With You

When a device outside of your household signs in to an account or is used persistently, Netflix may ask you to verify that device before it can be used to watch Netflix or switch to Netflix household. They do this to confirm that the device using the account is authorized to do so.

Netflix will not automatically charge you if you share your account with someone who doesn’t live with you.

Verifying A Device

To verify a device:

  1. Netflix sends a link to the email address or phone number associated with the primary account owner.
  2. The link opens a page with a 4-digit verification code.
  3. The code needs to be entered on the device that requested it within 15 minutes.
    • If the code expired, you will need to request a new verification code from the device.
  4. Once successful, that device can be used to watch Netflix.
  5. Device verification may be required periodically.

Using Netflix While Traveling Or From A Different Location

If you are away for an extended period of time, you may be occasionally asked to verify your device. Netflix will ask you to verify to make sure that the device using the account is authorized to do so.

Turning Off Device Verification

As long as the device being used to watch Netflix is using the internet connection in the primary account owner’s household, Netflix will not require verification.

If a Netflix account is used by a device that is not associated with the primary account owner’s household, the device will need to be verified before it can be used to watch Netflix.

How Netflix Detects Devices Within A Household

Netflix use information such as IP addresses, device IDs, and account activity from devices signed into the Netflix account.

How Many People Can Watch At The Same Time

Each plan determines how many devices can play Netflix at the same time, as long as those devices belong to people in the same household.

Netflix didn’t say when will these changes take place in Malaysia and they only told The Streamable that “we expect to roll this out more broadly in Q1”.

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