The increasing diversity of content and stories that captivated audiences’ hearts on YouTube is a testament to the evolution of video consumption among viewers. Let’s take a moment to recognize and celebrate the creators, artists and videos that captured the collective imagination of fans in Malaysia.
This year, DONA’s color-themed candy-eating mukbang compilation took the number one spot on the Top Trending Videos list. Securing the second spot is Ammar Nazhan’s surprise of a former team member’s comeback which made viewers teary-eyed, while Alieff Irfan’s video reveal of his wife’s pregnancy made the list in third place.
These were the top trending videos in Malaysia over the last 12 months:
| Top Trending Videos in Malaysia | |
1. DONA 도나Red VS Blue Food Dessert Mukbang 빨간색 파란색 디저트 먹방 DONA 도나 | 2. Ammar NazhanTALENT BARU AM KALI NI !! – KEJUTAN PALING BESAR UNTUK TEAM !  |
3. Alieff IrfanBELLA AKHIRNYA MENG4NDUNG !!! SUPRISE ALIEFF MENANGIS DAPAT TAHU BERITA INI… | 4. Milo IcesWEH, AKU SUKA KAU DALAM BAHASA JEPUN APA DO |
5. Mr.Heang Update100 Days Building A Modern Underground Hut With A Grass Roof And A Swimming Pool | 6. Astro GempakSepahtu Reunion LIVE 2022 – EP1 |
7. beIN SPORTS AsiaReal Madrid 3-1 Manchester City | Champions League 21/22 Match Highlights | 8. Astro ArenaJDT 2 – 1 Ulsan Hyundai | AFC Champions League |
9. Elfie StudiosSUMPAH KETAGIH! MUKBANG SUSU PUDING KOTAK VIRAL HERSHEY’S, BANANA BINGGRAE, MILO (mukbang Malaysia) | 10. Stadium AstroEPL Highlights: Manchester United 2 – 1 Liverpool | Astro SuperSport  |
The first-ever Top Shorts list shows that when it comes to short-form, feel-good content reigns supreme, whether it’s sketch comedy or visually mesmerizing tricks. In first place, we have three Aussie mates who compelled viewers with their idea of fun using power tools, followed by PANDA BOI’s comedic street polls, and Cheeky Boyos’ rendition of an angry-but-helpful superhero at second and third place respectively. That Little Puff cat doing oddly satisfying stuff also grabbed viewers attention while Jay & Sharon’s reenactment of what happens in between the car center console and your seat takes us into a whole new world.
More comedy skits include itsmeissie’s reaction to familiar contents and Enaldinho’s doing the ‘no flinch’ challenge with his friends. Other shorts that made into the list were That’s Amazing Shorts’ 10 iPhone tricks, Paula Wolf Shorts Official’s makeup mix and Shangerdanger’s cracking egg at 45 ft underwater.
| Top Shorts in Malaysia | |
| 1. How Ridiculous Power Tools Racing Is INTENSE!!  | 2. PANDA BOI Iphone Or Super Cute Robot?#shorts  |
| 3. Cheeky Boyos We Met Hulk in Real Life #Shorts  | 4. That Little Puff Oddly satisfying Kids don’t try at home #thatlittlepuff #Puffanythingyoulike #catsofyoutube  |
| 5. That’s Amazing Shorts Top 10 iPhone Trick Shots  | 6. Jay & SharonThat GAP Between Your Car Seat and Center Console |
7. Paula Wolf Shorts OfficialPaulas Makeup Mix 2021 | 8. itsmeissieKOMPILASI VIDEO REACTION #part4 WKWKWK KETAWA GA? XD #shorts #ngakak #reaction |
9. EnaldinhoDESAFIO DO PLÁSTICO FILME MAIS NOJENTO DE TODOS PT. 5 #shorts | 10. ShangerdangerDiver Cracks Egg at 45 ft Deep #Shorts |
In music, up-and-coming Indonesian singer Raffa Affar ruled the charts with his debut single Cinta Sampai Mati while his two other cover songs were also featured: Tiara (originally sung by Malaysian band Kris) and Hal Hebat (a song by Indonesian band Govinda).
The latest single from K-pop girl group Blackpink, Pink Venom, and breezy pop track Left and Right by Charlie Puth featuring BTS’ Jung Kook, translated into a hit as they made it into the list. Other international songs include south Indian song Arabic Kuthu and Keisya Levronka’s Tak Ingin Usai. Meanwhile, local hit song Casablanca by Nuha Bahrin and Naufal Azrin is gaining a place in the hearts of listeners, alongside 3P and the Kuan siblings — Jestinna, Christinna and Perry.
| Top Trending Music Videos in Malaysia | |
| 1. RAFFA BADRI29 Raffa Affar – Cinta Sampai Mati (Official Music Video)  | 2. RAFFA BADRI29 Hal Hebat – Govinda ( cover by raffaaffar )  |
| 3. BLACKPINK BLACKPINK – ‘Pink Venom’ M/V  | 4. Masyhur Nuha Bahrin, Naufal Azrin – CASABLANCA (Official Music Video)  |
| 5. Sun TV Arabic Kuthu | Halamithi Habibo -Lyric Video| Beast | Thalapathy Vijay | Sun Pictures | Nelson| Anirudh  | 6. RAFFA BADRI29 Raffa Affar – Tiara (Dipopulerkan Oleh Kris)  |
| 7. Charlie Puth Charlie Puth – Left And Right (feat. Jung Kook of BTS) [Official Video]  | 8. 3P 3P – ‘HU ELSE’ (Official Music Video)  |
| 9. KeisyaLevronkaVEVO Keisya Levronka – Tak Ingin Usai (Official Lyric Video)  | 10. Jestinna Kuan Jestinna Kuan, Mskuan & Perry K – 虎年新年到 [Official MV]  |
Alieff Irfan, who kept his audience engaged through fun and interesting videos, claimed Malaysia’s top creator on YouTube in 2022, while Ammar Nazhan, another popular content creator, claimed the second spot. Besides the two familiar faces in the top 10, there are also many newcomers who are reaching viewers across a range of video formats. Here’s the full list of the top 10 YouTube creators in Malaysia.
Top Creators in Malaysia |  1. Alieff Irfan | |
 2. Ammar Nazhan |  3. Zhong |  4. AI Boyyraa |
 5. NichLmao |  6. AI Aniq |  7. AI El Riss |
 8. Nasya Official |  9. Willie Salim |  10. Ustaz Azhar Idrus Official |
Growing a YouTube channel can be a grind and it doesn’t happen overnight. These 10 breakout creators have set themselves apart through their ingenuity and content, having more than tripled their subscriber counts in 2022 compared to subscribers gained in 2021.
Breakout Creators in Malaysia |  1. Lisa Nosra | |
 2. AI Isya |  3. AI Sulong |  4. AI Mimi |
 5. AI Aiman Noah |  6. AI Afiq Jefri |  7. AI Fiera |
 8. Fendymojo |  9. Waknat TV |  10. HaqiemStopa |
For quick access to these trending videos of 2022, check out our curated playlist of Top Trending Videos, Top Shorts and Top Trending Music Videos. Also check out the Top Creators and Breakout Creators playlists for a taste of what these trending creators are all about.
