Recently, YouTube hosted its second YouTube Festival at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur, to celebrate YouTubers’ and advertisers’ achievements. The first time they hosted it was back in 2019.
YouTube awarded eight local YouTubers with Gold Creator Awards for reaching one million subscribers. The eight YouTubers are:
- Lizz Chloe (Dumpling Soda)
- Isaac Osman
- Syafiq Aiman
- Azfar Badrul
- Alex Ho (알렉스티비ALEXTV)
- Roshede Basri (Syedot ASMR)
- Banden Tong (Banden)
- Changyong
Besides that, YouTube also announced the winners for the YouTube Works Awards Malaysia. This award celebrates advertisers’ innovation and creativity in their advertisements in five categories.
The winners are:
Allianz Malaysia – Action Driver.
Hotlink – Best Collaboration: Brand & YouTube Creators.
Carsome – Best Media Innovation.
Celcom – Best Storytelling.
RHB Group – Force For Good.
Additionally, Carsome took home the top prize, the YouTube Malaysia Ad of the Year 2022 award for its Carsome X Cantona: Driving Standards Forward ad campaign. This award is given to an advertisement that shows the most effective, creative, innovative, and data-driven campaign that also drove demonstrable business results.
