PICO Is Opening Its First VR Flagship Store In Sunway Pyramid

The store aims to be a one-stop sales and service centre for all things VR by PICO.
(credit: PICO)

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PICO is a subsidiary of ByteDance, the company that owns TikTok, and they have been in the VR industry since 2015. The company launched their latest VR heaset, PICO 4, here in Malaysia back in October 2022.

Today, PICO announced that they will be opening their store in Malaysia through its authorised distributor, Rainbow Distribution. The flagship store, strategically located in Sunway Pyramid, is the brand’s first VR concept store in the region and aims to be the one-stop sales and service for all things VR by PICO.

Occupying 1,530 sqft in one of the heaviest traffic shopping malls in the Klang Valley, the PICO store consists of four experiential zones covering gaming, fitness, entertainment and social – where customers can get up-close with the many PICO VR headsets placed throughout the store. Upon entering the store, expect to be greeted by a crew of trained product experts that can not only guide the uninitiated user, but also answer technical questions from VR enthusiasts.

A section of the store is also dedicated to aftersale where PICO is determined to ensure the VR ownership journey is a fulfilling one for users. PICO’s current warranty programme includes a one-for-one exchange where customers can swap their unit for a new one at the store.

To celebrate the opening of PICO’s first flagship store in Malaysia, PICO will be running a
two-tier special promotion for those ready to get a VR headset.

  • The 1st to 10th customer to purchase one (1) unit of the PICO 4* will receive one
    (1) unit of PICO Neo 3 Link (256GB) for FREE.
  • The 11th to 30th customer to purchase one (1) unit of the PICO 4* will be able to
    purchase a second unit of the PICO 4 at half price (RM849.50 for 128GB; RM999.50
    for 256GB).

Also, each purchase of the PICO 4 and PICO Neo 3 Link comes with PICO’s Christmas Pack 4-game bundle, PICO’s Starter Pack 4-game bundle, and three free accessories consisting of a PICO 4 Casing (worth RM99.00), Lens Protector (worth RM19.90) and a Sweat Proof Silicone Cover (worth RM49.90).

(credit: Tech TRP)
  • Christmas Pack 4-game bundle: LesMills Body Combat, Superhot VR, In Death:
    Unchained and MultiBrush (worth RM476.93)
  • Starter Pack 4-game bundle: All-in-One Sports VR, Down The Rabbit Hole,
    OhShape, and After The Fall (worth RM440.00)

If you are interested, drop by the PICO Store at Sunway Pyramid (near TGI Fridays) on Saturday, 10 December 2022 from 10.00am to 2.00pm to enjoy this one-day-only deal on VR headsets. Participate in the activities lined up and stand a chance to also meet your favourite influencers when you visit on the day.

PICO will also be hosting a VR boxing competition on opening day and participants who score the highest points among all four competition slots will walk home with the grand prize of one PICO 4 unit. The VR boxing competition is scheduled for 12.00pm – 1.00pm, 3.00pm – 4.00pm, 5.00pm – 6.00pm, and 8.00pm – 9.00pm.


For those looking to get their hands on the PICO 4, queue for numbers starts at 9.30am
while sales commence at 11.00am.

*ONE customer can only purchase ONE unit at a time. Purchase of the PICO Neo 3 Link
and PICO 4 comes with the Christmas promotions (Starter Pack + Christmas Pack) along
with the 3 accessories. However, the RM100 off does not apply on the half price unit.

If you want to read what we think about the PICO 4, you can check out the review here.

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