Sony Is Doubling Down On Mobile Gaming With New Division And Studio Acquisition

Savage Game Studios and the newly formed PlayStation Studios Mobile will be working on games based on PlayStation’s IPs.
(credit: PlayStation Youtube/Lifestylememory/Freepik)

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The global mobile gaming market worth USD119 billion in 2021 according to Straits Research and by 2030, it is anticipated to reach USD338 billion. With such a lucrative market, Sony PlayStation is not about to let this juicy opportunity to make money slip away.

In an article by Engadget, Sony has announced the purchase of Savage Game Studios and the formation of a new division under PlayStation Studios dubbed, PlayStation Studios Mobile, which will operate independently from the consoles division.

(credit: Sony PlayStation)

The game studio doesn’t have any games under its belt, but its co-founders have experience in hit mobile games such as Angry Birds and Clash of Clans. The studio will work with PlayStation Studios Mobile and develop “new experiences” based on PlayStation IP and brands. Although it provided no other information, Savage stated that it was actively developing a “new undisclosed triple-A mobile live service action game.”

Sony assures gamers that the company will keep producing games for the consoles.

Our efforts beyond console in no way diminish our commitment to the PlayStation community, nor our passion to keep making amazing single-player, narrative-driven experiences.

Head of PlayStation Studios, Herman Hulst

It seems like this new strategy is to attract and engage more people who don’t have a PlayStation console.

Our mobile gaming efforts will be similarly additive, providing more ways for more people to engage with our content, and striving to reach new audiences unfamiliar with PlayStation and our games.

Head of PlayStation Studios, Herman Hulst

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