On 12 November, 2019, Disney Plus was released in the United States, Canada, and the Netherlands. Later on, in Malaysia, we get the Disney+ Hotstar, which combines local and third-party studio content, on 1 June, 2021. This is the first time the Mickey Mouse company will be increasing the price for a Disney Plus subscription.
In a report by The Verge, starting on 8 December in the US, Disney announced that it would increase the cost of Disney Plus from its current rate of USD7.99 per month to USD10.99 per month. The entertainment conglomerate is making the change as part of an effort to reorganise its pricing choices, which soon will include a USD7.99 per month ad-supported tier.
Disney CEO, Bob Chapek said the company is losing money due to rising production and programming costs for Disney Plus. Back in May 2022, Chapek said:
As we increase our content investment, we believe that that’s going to give us the ability to adjust our price.
We think the price rise was caused by the rising cost, the losses, and the expanding amount of content offered by Disney Plus. Although this is solely relevant to the US audience, we are confident that prices will rise in Malaysia as well in the future.
Also, will we be getting an ad-supported tier? Will you be interested in paying a cheaper price but having to sit through advertisements?