Jabra Commits To Protecting The Ocean

A sustainability effort launched at Jabra APAC Partner Conference this year.

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In the Pacific Ocean alone, the Great Pacific Garbage Patch, a huge mass of plastic waste in the North Pacific, is a threat to marine ecosystems and aquatic life that ingest these materials. At the same time, the effects of plastic pollution are now seen in human blood for the first time as microplastics, possibly taken in through air, water and food.

Committed to science based climate targets, renowned Danish audio and video solutions maker Jabra launched its sustainability efforts at the annual Jabra Asia-Pacific Virtual Partner Conference attended by over 1200 participants from 17 countries and territories.

Jabra has partnered with a marine conservation organization to sponsor the protection of 450km² of the ocean, equivalent to the size of 62,000 football fields. The donation will go towards supporting the protection of critical species and the livelihoods of people in Asia-Pacific who depend on the ocean.

Jabra partners with key stakeholders to safeguard these ocean areas, improve sustainability in key fisheries and aquaculture areas, and restore degraded coastal ecosystems.

Jabra’s initiative is also aligned to the United Nations’ Sustainable Development Goals (SDGs) which support: good health and well-being, decent work and economic growth, industry, innovation, and infrastructure, responsible consumption and production, and climate action.

Jabra’s four priority areas

In line with its sustainability approach, Jabra has also determined four priority areas for its business.

  1. Protecting the climate

Jabra ensures that they build products meant to have a positive impact on the environment. In 2021, Jabra’s parent company, GN Audio, financed the recycling of 4,777 tons of e-waste.

  1. Creating sustainable products and packaging

Jabra strives to mitigate the environmental impact of its product packaging, distribution and disposal. By measuring the carbon footprints of its products, Jabra plans to determine the best choices to accelerate its sustainable transformation, while still meeting customers’ needs.

  1. Ensuring the health and wellbeing of users, colleagues, and value chain members

When selecting suppliers across its value chain, Jabra ensures they uphold UN Principles of Responsible Business, which include human rights safeguards,  verified through annual audits.

These principles include the elimination of all forms of forced and compulsory labor, upholding collective bargaining, discrimination in employment and occupation, and others.

  1. Safeguarding human rights across its supply chain

All Jabra suppliers are required to exclude conflict minerals originating from mines in military-controlled regions. To ensure clear demonstration of this, Jabra utilizes the five-step due diligence guidance laid out by the Organization for Economic Co-operation and Development (OECD) to enforce a strict audit programme.

Championing Sustainability

Where possible, Jabra works in partnership to learn from others and share insights to drive collective action. Together with key stakeholders, Jabra hopes to ensure that sustainability is not just part of what they do, but the essence of everything they do. Find out more about Jabra’s sustainability efforts here.

About the Jabra Partner Conference

Held annually in each of its operating sub-regions like EMEA, North America and APAC, the Jabra Partner Conference brings together its partner community to share updates on Jabra’s company direction, strategy and key priorities for the coming year. It also serves as an opportunity to recognize its partners for their efforts and achievements over the past year.

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