Malaysia Digital Economy Corporation (MDEC), the nation’s lead digital economy agency under the Ministry of Communications and Multimedia Malaysia (K-KOMM), has announced the winners of three digital creative content competitions, namely the Southeast Asia (SEA) Kre8tif! Award, Digital Content Creators Challenge (DC3), and the 24th DigiCon6 ASIA Awards at the Kre8tif! 2022 today.
The competitions serve as a platform to seek and recognise the talents of digital content creators while supporting them by assisting, promoting, and giving recognition to their creative digital content works.
The digital creative industry has been identified as a key driver of Southeast Asia’s post-pandemic economy. This is due to rapid digitalisation, an increasing generation of millennials and Gen-Z consumers who value experiences and entertainment, as well as an even greater global demand for digital content.
MDEC, CEO, Ts. Mahadhir Aziz.
The SEA Kre8tif! Awards is organised by MDEC together with 17 Southeast Asian countries and territories for the purpose of giving recognition, visibility, and credibility to outstanding animation produced locally as well as across the region. The awards have received more than 100 submissions of short animations regionally.
The Digital Content Creators Challenge (DC3), formerly known as Intellectual Property Creators Challenge (IPCC), is a competition-based programme designed to assist content creators in developing and producing high-quality digital content to increase the creation of Intellectual Property (IP) within Malaysia.
The winners of DC3 2022 received prize money to build their proposed digital creative content with the support of industry experts through a mentorship programme. MDEC has funded 360 projects and has disbursed a total of RM15.3 million prize money since the competition debuted in 2006.
The DigiCon6 ASIA Awards, on the other hand, organised by Tokyo Broadcasting System Holdings, Inc. (TBS), is an annual digital content competition in Asia. This competition welcomes participation throughout Asia, and regional contests are organised by regional partners. The winners in each regional contest are eligible to compete further in the Grand Prix Awards.
As a regional partner, MDEC has been organising DigiCon6 ASIA Awards in Malaysia to identify and support potential creative talents in the country for 15 years. It provides a platform for Malaysian talents to learn from their counterparts and judges, by way of networking and exchanging ideas. For the winner of Malaysia Gold, TBS will sponsor the production of marketing collaterals, flight tickets, ground transport, and accommodation for one representative to attend the 24th DigiCon6 ASIA Awards ceremony in Tokyo, Japan.
MDEC, together with Kre8tif! will continue to fuel the growth of Malaysia’s digital creative content industry and establish the country as a regional creative powerhouse.
